| 中小企业网络营销存在的问题及对策 |
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| 引用本文： | 吴娜娟. 中小企业网络营销存在的问题及对策[J]. 天水行政学院学报, 2012, 13(5): 96-98 |
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| 作者姓名： | 吴娜娟 |
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| 作者单位： | 黎明职业大学经济管理学院,福建泉州,362000 |
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| 摘 要： | 我国越来越多的中小企业采取网络营销的方式进行营销活动,增强自己的市场竞争优势,但也存在诸多问题。本文对这些问题进行研究,提出有利于中小企业网络营销发展的一些对策。
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| 关 键 词： | 中小企业 网络营销 对策 |
The Existing Problems and Countermeasure Analysis about the Small and Medium-sized Enterprises' Network Marketing |
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| WU Na-juan. The Existing Problems and Countermeasure Analysis about the Small and Medium-sized Enterprises' Network Marketing[J]. , 2012, 13(5): 96-98 |
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| Authors: | WU Na-juan |
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| Affiliation: | WU Na-juan(Economics and Management College of Liming Vocational University,Quanzhou 362000,China) |
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| Abstract: | In China, more and more small and medium-sized enterprises take the network marketing mode to do marketing activities,to enhance their market competitive advantage,but it also remains a lot of problems. This article conducts the research to these questions. Finally, it proposes some countermeasures to be helpful for the small and medium-sized enterprises＇network marketing development. |
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| Keywords: | small and medium-sized enterprise network marketing questions countermeasure |
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