Demonizing the enemy: the influence of Russian state-sponsored media on American audiences

ABSTRACT

There is growing anxiety about the influence of international propaganda on public opinion. Under what conditions can countries shift foreign public opinion against an adversary? Does making people aware that news is coming from a foreign source mitigate its influence? I examine these questions in the context of Russian propaganda in the United States. I subject subgroups of Americans to an article from Russia Today (RT), a Russian international television network, criticizing the Ukrainian government. I vary whether audiences are aware of the message source, and/or the intentions, of the Russian-funded network. I show that exposure to information about Ukrainian human rights violations lowers Americans’ evaluations of Ukraine irrespective of source awareness – indicating that making people more aware of foreign propaganda does not attenuate its influence. The findings have important implications for understanding the micro-level effects of international propaganda and the effectiveness of counter-propaganda strategies.