| 基于战略地图的战略性绩效管理研究——以GW公司为例 |
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| 引用本文： | 阮平南,邵亚平. 基于战略地图的战略性绩效管理研究——以GW公司为例[J]. 北京行政学院学报, 2010, 0(2) |
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| 作者姓名： | 阮平南 邵亚平 |
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| 作者单位： | 北京工业大学,经济与管理学院,北京,100022 |
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| 摘 要： | 通过战略地图来描述GW公司的战略,实现平衡计分卡四个层面(财务、客户、内部流程、学习成长)的整合,分解关系战略重点的绩效目标和指标,构建一个具有共同语言基础的可视化战略地图。
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| 关 键 词： | 战略 战略地图 平衡计分卡 绩效管理 |
A Study on Strategic Performance Management Based on a Strategic Map |
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| RUAN Ping-nan,SHAO Ya-ping. A Study on Strategic Performance Management Based on a Strategic Map[J]. Journal of Beijing Administrative College, 2010, 0(2) |
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| Authors: | RUAN Ping-nan SHAO Ya-ping |
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| Abstract: | Through a strategic map,this paper describes GW-Corporation's strategies,discusses the four aspects of the balanced scorecard:finance,customer,internal process,learning and growth,analyzes the performance goal and performance indicator that is closely related with the strategic points and establishes a visible strategic map with a mutual language foundation. |
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| Keywords: | strategy strategic map the balanced scorecard performance management |
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