When Valence Crushes: Explaining the Electoral Failure of the German FDP in the 2013 Election

This paper examines why the German Free Democratic Party (FDP) failed to gain electoral success in 2013 despite being well positioned in terms of left–right ideology. Indeed, its vote share dropped from its highest ever point in 2009 (14.6 per cent of the national vote) to its lowest ever in 2013 (4.8 per cent of the vote). The paper shows that the FDP’s valence dropped dramatically between 2009 and 2013. In addition, voting simulations show that the FDP was positioned close to its vote-maximising positions on policy and ideology. However, given the FDP’s extremely low valence it could not have taken any set of policy positions that would have significantly increased its vote share.