政府公关新课题:议题管理

议题管理是政府公关的崭新领域。政策资源与政策问题的供需矛盾、政府行政环境的变化是议题管理产生的背景。作为一种动态的管理过程,议题管理在提高政府政策能力、提升政府形象方面发挥着积极而有效的作用。善于进行议题管理,切实加强议题管理,是全球化、民主化时代摆在全球各国各级政府面前的重大课题。

Subject Management:the New Item of Government Public Relations

Subject management is a new area in government public relations. It's from the background of the conflict of policy sources and problems, as well as the changes of government management. It can efficiently strengthen the government and improve the image of the government. In the global and democratic era it's very important for all kinds of governments to be good at and to strengthen this subject management.