自媒体时代的政治传播秩序及中国调适

政治传播秩序系政治秩序与传播秩序有机耦合而成。自媒体时代政治传播秩序变革呈现出新图景:“传-受”关系角色融合,信息流动立体对冲,“权势”格局去中心化,“节点”移位流程再造,线上线下双层互动,参与沟通机制转向,情感意见高度聚合,政治目标共生共享,文明契合价值转化,总体模式类型蜕变。应对自媒体时代政治传播秩序变革,中国应做出主动调适:确立政治传播秩序由“一元主体”主导到“多元主体”共享的总体理念;把新时代中国特色社会主义协商民主的秩序要求贯通到政治传播新秩序的建构中;更新对政治传播“内容”的理解,扩充“政治信息”的内涵和包容量;释放政治信息的生产权和传播权,激活政治传播秩序中媒体的独有能量;依托中国特色社会主义政治传播秩序的优势,为全球政治传播新秩序贡献中国经验。

Political Communication Order in the We Media Age and China's Adaptation

Political communication order is the organic coupling of political order and communication order.The transformation of political communication order in the We media age presents a new picture:integration of roles and relationship of“communicator-audience”,the three-dimensional hedging of information flow,the decentralization of the“power”and“shi”,“node”shifting and process re-engineering,the online and offline double-layer interaction,the mechanism's turning to participated and communicative,highly aggregated emotional opinions,political goals symbiotic and shared,transformation of values in line with civilization and the type change of overall model.The transformation of political communication order is the inevitable result of“communication democratization”of the way people communicate that has changed from the“subjectivity”of early modern times to the“inter-subjectivity”of modern times and further to the contemporary“a community with a shared future”.In response to the reform of the political communication order in the media era,China should adapt initiative:establish the“multiple subjects”shared general idea of political communication order which is used to be dominated by“monolithic subjects”;Integrate the order requirements of socialist deliberative democracy with Chinese characteristics in the new age into the construction of a political communication new order;update the understanding of the“content”of political communication and expand the content and capacity of“political information”;release the right to produce and disseminate political information and activate the unique energy of the media in the political communication order;contribute Chinese experience to the construction of global political communication new order by relying on the advantages of the political communication order of socialist with Chinese characteristics.