大学生绿色消费观念和行为的实证研究——以南通大学为样本

绿色消费是可持续消费的重要组成部分，是实现经济社会可持续发展和缓解资源环境压力的重要途径。作为未来消费的主力军，当代大学生是绿色消费的重要践行者，对推动和普及绿色消费起着举足轻重的作用。课题以南通大学为样本，对部分大学生进行消费观念和行为现状的实证调查，探讨了大学生绿色消费的特点和规律，分析了大学生绿色消费行为的影响因素和决策机制，提出了推进大学生绿色消费的对策和建议。

Empirical Research on Green Consumer Attitude and Behavior of Undergraduates A sample of Nantong University

Green consumption is an important component of sustainable consumption, and it is an important way to realize sustainable economic and social development and alleviate the pressure on resources and the environment. As the main force of future consumption, undergraduates are important practitioners of green consumption, who play important role in the promotion and popularization of green consumption. The author takes Nantong University as an example and works on the empirical investigation of consumer attitude and behavior among some undergraduates to explore the characteristics and patterns of green consumption among undergraduates, analyze affecting factors and decision-making mechanism of consumer behavior among undergraduates and puts forward countermeasures and suggestions to promote green consumption among undergraduates.