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| Mega-events and City Branding： A Case Study of Shanghai World Expo 2010 | |
| 基金项目： | Thank the cooperation given by Mr. Yongjian Yang, Shengchun Zhou, The Administrative Office of Minhang District of Shanghai. Thank the critical comments given by Dr. Xinchuan Wang, Economic Daily of China. The authors are grateful for the helpful comments from the anonymous referees. |
| 摘 要： | |
| 关 键 词： | 2010年上海世博会 2010年世博会 城市品牌 品牌战略 城市竞争 公众参与 参与者 市政府 |
| 本文献已被 维普 等数据库收录！ | |