| Abstract: | With the coming of internet economic era, the traditional professional market faces a huge shock from the new internet trading mode, which is mainly represented by e-commerce. And this new mode also provides strategic and historic opportunity to the transformation and upgrading of professional market. The utilization of new technology and new model of network to assist the realization of the innovation drive has become a crucial step to promote the transformation and upgrading of professional market. Based on the connotation, significance and the research of current situation of professional market transformation and upgrading in Zhejiang province, three models of transformation and upgrading of the professional market (e-commercialization, globalization and integration) are proposed in this paper from the perspective of innovation theory to make use of the technology, service and supply chain. The research helps to push the upgrading and transformation of professional market in Zhejiang province, lays theoretical foundation to solve the problems such as hard transformation and slow upgrading, and provides strategic reference to promote the implementation of the objective of making Zhejiang province “to go ahead and to seek new”. |
