| Abstract: | It's an inevitable problem that how do traditional commercial circulation platforms achieve upgrade in network economy, when Chinese economy is in new normal. In this paper, we used grounded theory to explore the drivers and contents of traditional commercial circulation platforms' upgrade in network economy. We selected Haining Leather City as the example of case study, forming a system model that consists of 156 concepts, 36 sub-categories, 8 main categories (innovation abilities, organizational learning abilities, social networking abilities, policy environment, market environment, technical environment, function upgrades and status upgrades) and 3 core categories (enterprise core abilities, enterprise external environment and platform upgrade). The results shew that enterprise core abilities and external environment are the important factors driving the upgrade of Haining Leather City platform; Haining Leather City platforms' upgrade includes function upgrade and status upgrade. Finally, this paper pointed out the conclusions, recommendations and limitations of this research. |
