Do What Others Can’t

SMG isn’t trying to imitate anyone, and that’s its secret for successAs a competitor of TBI, Shanghai Media Group (SMG) also produces content, which has already begun airing. But the company is focused on a lot more that only it can do, according to SMG President Li Ruigang. Li recently talked about his new understanding of how to integrate new and traditional media. How is SMG progressing with its new media business? Li Ruigang: In terms of digital TV, we have launched pay TV and…