| Milking It |
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| 引用本文： | LANCE MAUGHAN. Milking It[J]. 今日中国(英文版), 2006, 55(7): 26-27 |
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| 作者姓名： | LANCE MAUGHAN |
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| 摘 要： | How franchisers like Dairy Queen and KFC are sweetening their way into the hearts of China's consumers. MINNESOTA Governor Timothy Pawlenty was reminded of the lush meadows and dairy farms of home on a recent visit to downtown Beijing. The jowly governor of one of America's farming centers was taking down time from his China trade mission on a dusky November Sunday afternoon at the Oriental Plaza Dairy Queen, a stone's throw from Tian'anmen Square. Dairy Queen. which is headquartered in Minneapolis, capital of the governor's home state of Minnesota, had just announced a string of deals across China and the governor was toasting his subjects' success with, what else, a milkshake.
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| 关 键 词： | 中国 消费者 外国品牌 经营策略 |
Milking It |
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| LANCE MAUGHAN. Milking It[J]. China Today, 2006, 55(7): 26-27 |
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| Authors: | LANCE MAUGHAN |
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