Geico and Google settle trade mark/keyword advertising lawsuit

Google's sale of GEICO's trade marks for use in keyword-triggered‘sponsored link’ advertising did not create a likelihoodof confusion where the keyword-triggered advertisements didnot include GEICO's marks in the headings or text, but a settlementbetween the parties prevented the court from deciding Google'sliability for trade mark infringement for keyword-triggeredadvertisements that use GEICO's marks.