试论消费主义的意识形态性

消费主义 (consumerism)是指缺乏批评意识地沉溺于消费 ,把物质的占有和消耗当成美好生活和人生目的的价值观念及其在这种价值观指导下的生活方式。消费主义对大众的巨大吸引力来自它的意识形态性质 ,其背后深层原因就是资本增殖的逻辑 ,所以消费主义对大众来说必然是虚假的操纵性的。

Try Talking about Ideology of Consumerism

Consumerism refers to a life value of occupying and consuming the materials without the consciousness of criticism and the life style guided by the value. The enormous appeal of consumerism to the masses comes from its ideology nature. The deep reason is the logic of capital increment. So consumerism, for masses, is sure to be fraudulent and manipulative.