| 西部地区中小企业网络营销发展研究 |
| |
| 引用本文： | 罗哲,李泉. 西部地区中小企业网络营销发展研究[J]. 甘肃理论学刊, 2006, 0(5): 100-104 |
| |
| 作者姓名： | 罗哲 李泉 |
| |
| 作者单位： | 1. 甘肃省社会科学院,甘肃,兰州,730070
2. 兰州大学经济学院,甘肃,兰州,730000 |
| |
| 摘 要： | 经济发展的实践表明,信息网络技术的发展和应用改变了企业经营理念、经营组织、经营方式和经营方法,不断促使企业飞速发展.网络营销作为一种全新的营销方式,是适应网络技术发展与信息网络社会变革的新事物.本文立足西部地区中小企业发展的特殊性,在简单分析其网络营销现状、面临主要问题的基础上,提出了促进欠发达区域中小企业如何利用网络营销,促进自身较快健康发展的对策建议.
|
| 关 键 词： | 西部地区 中小企业 网络营销 |
| 文章编号： | 1003-4307(2006)05-0100-05 |
| 修稿时间： | 2006-06-27 |
A Study On The Small-and-Middle Enterprises Networking Marketing Development of The West Regions |
| |
| LUO Zhe,LI Quan. A Study On The Small-and-Middle Enterprises Networking Marketing Development of The West Regions[J]. Gansu Theory Research, 2006, 0(5): 100-104 |
| |
| Authors: | LUO Zhe LI Quan |
| |
| Abstract: | The economy development reality expresses that the technical development applied in network greatly changed the business enterprise principles of management,improved the buildup of the way and method,which urging the business enterprise to develop continuously.The network marketing is used as a kind of new marketing method,which is adept to network technique and society development.This paper puts forward to promote the development of the small-and-middle enterprises network marketing of the west regions in simplify analyzing the present conditions and the key problems of network marketing,then the author puts some suggestions to improve it's development. |
| |
| Keywords: | West regions Small-and-middle enterprises Network marketing |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
