| 数据库营销——旅行社营销的新发展 |
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| 引用本文： | 马惠萍. 数据库营销——旅行社营销的新发展[J]. 山东行政学院学报, 2004, 0(2): 36-37 |
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| 作者姓名： | 马惠萍 |
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| 作者单位： | 青岛大学,山东,青岛,266071 |
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| 摘 要： | 旅游市场近年来出现的新变化要求对传统的旅行社营销进行变革。旅行社通过数据库营销建立顾客忠诚、挖掘潜在客源,从而为旅行社发展提供广阔的空间,无疑是进行营销变革的重要途径。
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| 关 键 词： | 数据库营销 旅行社 市场营销 |
| 文章编号： | 1008-3154(2004)02-0036-02 |
| 修稿时间： | 2003-10-28 |
Database Marketing--New Travel Agency Marketing |
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| MA Hui-ping. Database Marketing--New Travel Agency Marketing[J]. Journal of Shandong Administrative College and Shandong Economic Management Personnel College, 2004, 0(2): 36-37 |
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| Authors: | MA Hui-ping |
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| Abstract: | Some new changes came up in tourism market in the past few years. This article puts forward the definition of database marketing and features of database marketing for travel agencies. It discusses how database marketing provides travel agencies brighter future by setting up customer loyalty program and finding prospect. It also talks about some problems accompanied in the process of database marketing for travel agencies. |
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| Keywords: | database marketing travel agency marketing |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
