东南亚的中国文化消费

文化产品和文化服务已经成为现代国际文化交流的主要表现形式。东南亚地区曾受到中国文化的深刻影响,形成了中国文化消费的传统和群体。本文以2000年至今中国文化产品和文化服务输入东南亚的情况为基础,分析利用文化消费的形式扩大中国文化影响的可能性。笔者认为,中国文化产品在强调传统文化特点的同时,应该充分考虑东南亚民众文化消费的取向,兼顾文化宣传和娱乐受众的目的,从而达到扩大中国文化影响力的目标。

Consumption of Chinese Culture in Southeast Asia: Localization and Entertainment

Culture products and culture services have become significant part in the international trade between China and ASEAN countries in the background of long history of culture communication.Particular group of people are interested in Chinese culture which has integrated into the native society.In this paper,the author collects the exported cases of Chinese culture in Southeast Asia including movies,TV serials,exhibitions,and performances since 2000 AD.The analysis of the possibility to extend culture influence is also presented in this paper.The author suggests that the Chinese culture products and services need to combine Chinese culture tradition and ASEAN culture elements in order to make more attraction.Besides,the author believes that the entertainment function will become more and more important in Chinese culture consumption in ASEAN.