Electoral alliance with sworn opponent political party: factors impacting voting intention

Alliance with sworn political opponents is becoming a growing phenomenon within the realm of political alliances. Here, two or more competitive political parties join hands to defeat a particular common opponent. During election, alliance partners face election together and distribute electoral seats mutually to avoid vote share. However, ensuring vote in favour of opponent alliance candidate is only possible when voters prefer to cast vote for the alliance candidate. Thus, this is crucial to know influencing factors that shape voters’ voting intention in favour of opponent alliance candidate. This study is an attempt to empirically investigate factors that have significant influence to shape voters’ voting intention for opponent alliance. The result shows that opponent alliance perceived fit impacts opponent alliance voting intention positively. Opponent alliance brand trust has a positive impact on opponent alliance voting intention. In addition, opponent alliance preference impacts opponent alliance voting intention positively.