| 广告专业课程教学改革新思路 |
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| 引用本文： | 曹大勇. 广告专业课程教学改革新思路[J]. 长沙民政职业技术学院学报, 2003, 10(1): 65-66 |
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| 作者姓名： | 曹大勇 |
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| 作者单位： | 长沙民政职业技术学院,湖南长沙,410004 |
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| 摘 要： | 广告行业的快速发展，为广告专业人才的就业提供了一个广阔的空间。如何使广告专业的课程教学适应信息社会、知识经济的挑战，如何培养具有创新意识和创新能力的高素质应用型人才，是一个有待探讨的问题。作者在文中提出了教学改革的新思路和相应的对策。
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| 关 键 词： | 高等职业教育 广告专业 教学改革 创新意识 创新能力 课程教学 |
| 文章编号： | 1671-5136(2003)01-0065-02 |
| 修稿时间： | 2002-11-08 |
A New Thought on Teaching Reform of Ads Subject |
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| CAO Da-yong. A New Thought on Teaching Reform of Ads Subject[J]. Journal of Changsha Social Work College, 2003, 10(1): 65-66 |
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| Authors: | CAO Da-yong |
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| Abstract: | The rapid development in Ad s line offers a wide space for the employment of Ads specialized talents How to make the courses appl icable to the challenges of information society and knowledge economy and how to t rain the qualified talents with creative thoughts and ability remains to be discussed This pa per has put forward a new thought on teaching reform and its appropriate measures |
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| Keywords: | major course social practice creative thoughts creative abilities development of individual character |
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