以高水准的字体形象塑造优秀的商品形象--浅谈文字在包装设计中的运用

商品包装的好与坏直接影响到了商品的形象和档次。包装中文字的编排处理是形成包装形象的一大重要因素，其表现能力在于不仅起了介绍商品、准确传达商品信息的作用，而且还具有美化商品、提高商品形式美的艺术属性。作者在文中通过分析现今市场的各类包装设计，详细阐述了如何用高水准的字体形象塑造优秀的商品形象。

To Mold an Excellent Goods Image by Using Top Level of Handwriting Style--a brief talk on the practice of handwriting on packing design

The quality of goods packin g directly influence s the goods images and classes.The arrangement of the Chinese packing words is t he main factor to form a packing image.It not only introduces the goods and tran smits the goods information,but beautify the goods and improve the image beauty. In this article,the author illustrates how to mold an excellent goods image with high standard handwriting image through explainin g all kinds of packing design in nowadays market.