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PIZZA WARS: A CASE STUDY ON FALSE ADVERTISING UNDER SECTION 43 OF THE LANHAM ACT |
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| Authors: | Steven J. Arsenault Marsha E. Hass |
| Affiliation: | 1. Assistant Professor of Accounting & Legal Studies, School of Business and Economics, Charleston College.;2. Distinguished Professor Emeritus, School of Business and Economics, Charleston College. |
| Abstract: | |
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