警察形象调查研究

警察形象是社会公众对公安机关的概括认识和评价，是公安机关、民警与群众之间关系的有效载体。警察形象是沟通公安机关和公众的桥梁。警察形象出现危机是目前研究者非常关心的问题。通过选取150名深圳市民研究其心目中的警察印象，结果显示：社会公众从媒体途径（78%）认识警察；对警察工作内容缺乏了解82.51%；总体好感度达到75分；对警察职能中的社会服务职能有较多需求；公众对于警察形象的好评以仪表形象最为集中，其次为执法形象和社会形象，对于服务形象的好评较少。新时期的警察形象建设应增加民众了解，加强公关建设、提高自身素养、明确服务职能、开展民众监督。

Investigation of the Police Image

The police image is the general cognition and evaluation for the public and the effective car-rier among the public security organs, the police and the mass. It is also the bridge of communication between the official and the public. Many researchers are very concerned about the police image crisis. Through the survey from 150 Shenzhen residents, we found the result as the following： （78%） people know the police through medias and 82.51% of them don’t know what the police work is; the overall favorability reaches 75 points;the more social service functions are needed. The praises of the police image focus on physical image, image in law enforcement and image in social service with only a few comments. In the new periods, we must understand the public better, strengthen the construction of the public organs, improve the police professional capacity, clarify the service function and develop the public supervision.