| 新闻媒介的功能及其演变 |
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| 引用本文： | 冯隽.新闻媒介的功能及其演变[J].浙江省政法管理干部学院学报,2010,1(1):49-55. |
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| 作者姓名： | 冯隽 |
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| 作者单位： | 浙江工商大学人文学院,杭州310018 |
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| 摘 要： | 新闻媒介作为社会大系统中的子系统，其功能的演变与社会的发展及需求息息相关。新闻媒介本身又是一个具有多种功能的复杂系统，其功能既经历了从单一到多元的增生、从小众到大众的普及，也经历了由大众到分众的细化、由时空有限到无限的嬗变，以及现实与虚拟的并举。在web2．0的新语境下，进一步考察新闻媒介的功能，期待新闻媒介的功能在当代和将来得到更好地发挥，正是本文的意义与目的所在。
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| 关 键 词： | 媒介 功能 大众 分众 |
The Functions of News Media and Its Development |
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| FENG Jun.The Functions of News Media and Its Development[J].Journal of Zhejiang Gongshang University,2010,1(1):49-55. |
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| Authors: | FENG Jun |
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| Institution: | FENG Jun(College of Humanities,Zhejiang Gongshang University,Hangzhou 310012,China) |
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| Abstract: | As a subsystem of the grand social system,the impact of news media ripples to all sectors of social life.The news media have multiple functions.The function of news media has undergone a development from singularity to plurality.It took the news media a very long time to evolve from catering only to the needs of small social groups to serving the general public and shifts from general to specifically targeted transmission.It breaks the boundaries of time and space.The virtual web media bring about the chang... |
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| Keywords: | media function the general public specifically targeted transmission |
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