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中阿经贸往来中宁夏羊绒制品市场竞争力分析
引用本文:袁荣.中阿经贸往来中宁夏羊绒制品市场竞争力分析[J].宁夏党校学报,2012,14(4):52-55.
作者姓名:袁荣
作者单位:宁夏大学经济管理学院,宁夏银川,750021
摘    要:准确把握时代脉搏,扩大宁夏羊绒制品品牌的影响力,满足消费者的多元化需求,增强市场竞争力是宁夏羊绒制品产业做大做强的必然要求。

关 键 词:4Ps模型  羊绒产业  市场竞争力

The Market Competitiveness Analysis of Cashmere Products in Sino- Arab Economic and Trade Exchanges
YUAN Rong.The Market Competitiveness Analysis of Cashmere Products in Sino- Arab Economic and Trade Exchanges[J].Journal of Ningxia Communist Party Institute,2012,14(4):52-55.
Authors:YUAN Rong
Institution:YUAN Rong(Economy Management College of Ningxia University,Ningxia 750021,China)
Abstract:Accurately grasping times development situation,expanding influence of the brand of cashmere products in Ningxia,meeting diverse needs of consumers,enhancing their market competitiveness are the inevitable requirement of the industry bigger and stronger of the Ningxia cashmere products.
Keywords:4Ps model  cashmere industry  market competitiveness
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