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On the Variation of Publishing Concept in Chinese Contemporary Literature
Authors:HU Youfeng  ZHENG Xiaofeng
Abstract:The publishing of Chinese contemporary literature varied from planned pattern, which mainly manifested national mainstream ideology, to the context in which the pattern was mingled with market. Under the ideology context the publishing of literature depended on political missions. After reform and opening up the publishing of literature revealed new features, which was an account of the adjustment of significant national projects, the transformation of the publishing system and the return of market. Under the gradually free circumstances, the publishing of literature is exploring its own development tendency under the guidance of commercial economy besides complying with national publishing policies. After 1990s the publishing of literature reveals its diversifications on concept with the establishment of socialist marketing economy, the spring of electronic media, the development of multi-media etc.
Keywords:contemporary literature  the concept of publishing  ideology  plan  market  diversification  
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