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Branding Innovation and Exploration
摘    要:Shaanxi Automobile Group Co.Ltd.is a large Chinese state-owned enterprise. Thirty years of hard work has solidi- fled its standing in the automobile industry as a pillar enterprise.At pre- sent,it boasts a total of 20 subsidiaries and 160,000 employees.The annual output of the group has toppled 68,000 units,with 17 billion yuan ($2.3 billion) of production value.Annually it has sales revenue of 15 billion yuan ($2 bil- lion) and generates tax revenue of 650 million yuan ($87.8 million).All these

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