新闻媒体的改革创新与发展

因特网支持的媒体是世界上最先进的传播和交流手段,也是世界各国开展舆论斗争所关注的焦点.笔者从新闻媒体创新和发展的视角,论述了媒体舆论的新特点、舆论斗争的新动向和新闻媒体改革的新要求,进而认为将传统的媒体功能融汇于因特网之中,不仅是新闻媒体自身发展的需要,也是构建社会主义和谐社会的需要.

Reform and Innovation of the News Media

Medias that Internet supports are the most advanced spread and exchange means in the world, which is the focus that countries all over the world paid close attention to in struggle of the public opinion too. From the innovation and visual angle of news media, the author expounds its new characteristic, new tendency and new demand, then believes that, it is not merely a need of one's own development of news media to merge the traditional media function in Internet, but a need of structuring the socialist harmonious society.