Mobilizing the Seldom Voter: Campaign Contact and Effects in High-Profile Elections |
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Authors: | Janine Parry Jay Barth Martha Kropf E. Terrence Jones |
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Affiliation: | 1.Department of Political Science,University of Arkansas,Fayetteville,USA;2.Department of Politics,Hendrix College,Conway,USA;3.Department of Political Science,University of North Carolina—Charlotte,Charlotte,USA;4.Department of Political Science and Public Policy Administration,University of Missouri—St. Louis,St. Louis,USA |
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Abstract: | Decades of research suggests that campaign contact together with an advantageous socioeconomic profile increases the likelihood of casting a ballot. Measurement and modeling handicaps permit a lingering uncertainty about campaign communication as a source of political mobilization however. Using data from a uniquely detailed telephone survey conducted in a pair of highly competitive 2002 U.S. Senate races, we further investigate who gets contacted, in what form, and with what effect. We conclude that even in high-profile, high-dollar races the most important determinant of voter turnout is vote history, but that holding this variable constant reveals a positive effect for campaign communication among “seldom” voters, registered but rarely active participants who—ironically—are less likely than regular or intermittent voters to receive such communication. |
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Keywords: | Voter mobilization Voter turnout Voting behavior Campaign effects Campaign contact |
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