对当代中国马克思主义大众化传播受众特征的理论探讨

一个完整和有效的理论教育传播实践活动系统,既要有主体对思想信息的传播活动,又要有客体自觉和有效的接受性,这是教育传播活动实现目的、取得效果的基本保证。客体即受众是具有主观能动性的社会性的人,受思想观念、所处环境、心理状态等多重因素的影响,呈现出多重特征。

Popularity of contemporary Chinese Marxist theory of propagation characteristics of the audience

A complete and effective dissemination of practice and theoretical education system,which requires both the main body of ideas and information dissemination activities,but also have to accept the object of conscious and effective,this communication activities to achieve the purpose of education,the basic guarantee of results achieved.Object that the audience is a social initiative of the people,by the ideas,their environment,the psychological status of multiple factors,showing multiple features