| Abstract: | Dynamic customer expectations and increased competitive pressures require manufacturing organizations to continually improve both their products and processes. To gain a better understanding of this improvement process so that other firms might benefit from the lessons learned, an in-depth study of a relatively small electronics manufacturing firm was conducted. A review of the organization's product and process improvements over an extended period of time highlighted the importance of the following four “areas”: the firm's sensitivity to its external environment in motivating and guiding product and process improvements, the firm's sensitivity to its product and process strengths as well as the potential advantage these might provide in the marketplace, the firm's management stability and style in motivating and guiding product and process improvements, and the synergistic relationship between the firm's competitive strategy and its product and process improvements. |
