| 怀旧消费研究：起源、成果及其核心问题 |
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| 引用本文： | 孙明贵.怀旧消费研究：起源、成果及其核心问题[J].浙江省政法管理干部学院学报,2010,1(6):66-72. |
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| 作者姓名： | 孙明贵 |
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| 作者单位： | 东华大学旭日工商管理学院 |
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| 基金项目： | 上海市教委科研创新基金重点项目“上海城市变迁催生的怀旧消费方式研究”（09ZS71） |
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| 摘 要： | 怀旧问题研究贯穿于生理学、心理学和社会学等诸多学科，而基于消费者行为的怀旧问题研究尚处于探索阶段。怀旧消费研究的渊源脱离不了基于精神产品的快乐消费研究的兴起，在诸多研究成果中怀旧心理与怀旧消费的关系被大量地提起。但是怀旧消费研究中潜在的一些核心问题，如怀旧体验因子、怀旧认知唤起等，将成为最值得期待的研究领域。
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| 关 键 词： | 怀旧消费 问题起源 研究成果 |
| 收稿时间： | 2010-09-01 |
A Study on Nostalgic Consumption: Origin, Achievements and the Key Issues |
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| SUN Ming-gui.A Study on Nostalgic Consumption: Origin, Achievements and the Key Issues[J].Journal of Zhejiang Gongshang University,2010,1(6):66-72. |
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| Authors: | SUN Ming-gui |
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| Institution: | SUN Ming-gui(Glorious Sun School of Business and Management,Donghua University,Shanghai 200051,China) |
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| Abstract: | Nostalgia has been researched in many disciplines such as physiology, psychology and sociology, but nostalgia on consumer behavior, the related research is still at the exploration stage. The origin of research on nostalgic consumption came from the research on hedonic consumption of spiritual products. The relationship between nostalgic psychology and consumption has been discussed among a number of literature. But some latent key issues as the factors of nostalgic experience, arousal of nostalgic cognition will be the most worthwhile expecting research fields on nostalgic consumption. |
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| Keywords: | nostalgic consumption issues origin research achievements |
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