When Local Comes to Town: Governing Local Agriculture in the South Carolina Lowcountry

The South Carolina Lowcountry—the coastal region centered on Charleston—has developed a vibrant local food system over the past several decades. This article examines the role of governance institutions in cultivating local-market farmers and the broader agricultural landscape. It argues that the region’s institutions of agricultural governance produce a farmer characterized by “entrepreneurial nostalgia”—put simply, the articulation of entrepreneurial and nostalgic subjects. This farmer subjectivity in many ways fits within what is generally deemed a neoliberal mode of being, yet this article also emphasizes, contrary to much of the work on neoliberalism, the racial politics of such a subject position. Entrepreneurial nostalgia not only emphasizes individualism and the marketing of the self but it does so in a way that aligns with both colorblind and liberal-multicultural forms of racism. The article closes by reflecting on potential openings for reworking this farmer subjectivity.