| 论市场营销理论在中国社会工作发展中的应用 |
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| 引用本文： | 黄梅. 论市场营销理论在中国社会工作发展中的应用[J]. 长沙民政职业技术学院学报, 2006, 13(2): 28-30 |
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| 作者姓名： | 黄梅 |
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| 作者单位： | 长沙民政职业技术学院,湖南,长沙,410004 |
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| 摘 要： | 20世纪80年代,专业社会工作进入中国内地,开始其专业化、职业化及本土化的发展历程。文中分析了中国社会工作发展的现状和难题,提出导入市场营销理论,提升社会工作专业和组织的专业形象,运用营销组合策略,把社会工作专业及其组织推向市场,面向政府、企业、公众和其他非政府组织,获得其发展壮大的资源和机遇。
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| 关 键 词： | 社会工作 市场营销 CIS |
| 文章编号： | 1671-5136（2006）02-0028-03 |
| 收稿时间： | 2006-04-03 |
| 修稿时间： | 2006-04-03 |
On the Application of Marketing Theory to the Development of Social Work in China |
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| HUANG Mei. On the Application of Marketing Theory to the Development of Social Work in China[J]. Journal of Changsha Social Work College, 2006, 13(2): 28-30 |
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| Authors: | HUANG Mei |
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| Affiliation: | Changsha Social Work College, Changsha, Hunan, 410004 |
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| Abstract: | In the 1980s,professional social work developed in Mainland China and its process of specialization,professionalization and localization began.This paper talks about the following items: analyzing the current situation and problems of China's social work;proposing the strategy of introduction marketing theory;molding the images of social work profession and the organizations;implementing the marketing strategy;facing the market,the enterprises,the pubic and the other non-governmental organizations;gaining its resources and opportunities of development and expansion. |
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| Keywords: | social work marketing CIS(Corporate Identity System) |
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