新形势下新加坡《联合早报》媒介战略初探

随着新媒体的兴起,海外华文纸质传媒的生存发展面临巨大困难。新加坡《联合早报》作为纸质华文传媒的代表,采取了适应时代需求的媒介战略来应对困难。从文化定位、传媒视角的选择,到受众意识的加强;从多角化的经营模式,到大力宣传中国信息,科学合理的媒介战略使得《联合早报》成为21世纪华文传媒界的佼佼者。

Preliminary Study of Development Strategy of Lianhezaobao Under the New Situation

With the decline of Chinese education and the emergence of new media, the overseas Chinese papery media survival development faces great difficulties in developing. Lianhezaobao as the representative of the Chinese papery media, adapts to the times demand of difficulties. From the perspective of cultural orientation, media to the strength of public awareness; from many corners of the business model to the publicizing scientific information to China, the media strategy of management makes Lianhezaobao a winn...