Das Internet und die Transformation der Musikindustrie

Since the late 1990s, the music industry has been undergoing a period of significant and crisis-ridden changes, which was initiated and forced by a new set of technologies: digitalization, data compression and the internet. This paper analyzes the repercussions of this new technological constellation on the socioeconomic structures and institutions of this sector. The reconstruction of this technology-based sectoral transformation shows that the constitutive impulses for restructuring came from the fringes of the sector and from external actors. The established companies in the music business were hesitant in accepting the new technological challenges. They initially reacted with blockades and containment strategies and only defined a strategical repositioning upon massive and indisputable pressure to change. The paper argues that the low ability to anticipate and adapt to these technological, organizational and institutional challenges is due to the interplay of several factors. Among these are (1.) general difficulties to anticipate the socioeconomic impact of fundamentally new technological opportunities, (2.) complex and time-consuming processes of establishing a new techno-institutional match, (3.) the technological conservatism and (4.) the oligopolistic structure of the sector as well as (5.) the hierarchically structured core companies. Together these factors obstructed a controlled sectoral transformation led by the established core players.