| 我国企业营销如何面对经济全球化 |
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| 引用本文： | 闫玉娟. 我国企业营销如何面对经济全球化[J]. 陕西行政学院学报, 2001, 15(2) |
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| 作者姓名： | 闫玉娟 |
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| 作者单位： | 陕西省经济管理干部学院,陕西,西安,710068 |
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| 摘 要： | 近年来,经济全球化越来越深刻地影响着各国的发展,它以贸易自由化、生产国际化和金融全球化为主要特征,在经济全球化这一大环境下,每个国家都在积极调整自己的经营方略。面对国内外营销环境的变化,我国企业必须努力开发产品,改进技术,扩大网络营销,开发绿色产品市场。
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| 关 键 词： | 经济全球化 技术创新 绿色营销 |
How our enterprise facing of economic globali zing marketing |
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| YAN Yu-juan. How our enterprise facing of economic globali zing marketing[J]. Journal of Shanxi Administration School and Shaanxi Economic Management School, 2001, 15(2) |
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| Authors: | YAN Yu-juan |
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| Abstract: | Nowadays, economay globalizing infuence the development of each nation more and more. charactering as trade freedomiring production nationalizing and morningtory globalizing. In this sense each nation has to adjust it orgnization policy. Now we are cannying on western develop went plot. facing the variety of marketing exterral and internal. how our enterprise grasp this oppotunity. adopt the dffcient marketing poling. here I put it as following analysis. |
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| Keywords: | econorny globalizing technology creations green marketing |
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