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我国网络营销快速发展及存在问题分析
引用本文:宋智军,周翔.我国网络营销快速发展及存在问题分析[J].陕西行政学院学报,2001,15(2).
作者姓名:宋智军  周翔
作者单位:西安交通大学,管理学院,陕西,西安,710049
摘    要:目前随着全球性的网络高潮,我国的网络营销也在迅猛发展,这有其必然而实际的原因,同时还存在着网络基础、业者素质、投资环境等多方面的问题,都需要在知识经济到来之际予以重视和解决。

关 键 词:网络营销  风险投资  互联网公司

Analysis on the fastly - developing - problems of OLM in China
SONG Zhi-jun,ZHOU Xiang.Analysis on the fastly - developing - problems of OLM in China[J].Journal of Shaanxi Administration School and Shaanxi Economic Management School,2001,15(2).
Authors:SONG Zhi-jun  ZHOU Xiang
Abstract:With the development climax of Internet in world, OLM (online marketing) in China is also turning into a new step. But excluding for the developing - causes, there are many different problems and difficulties existing in net - basis, manager - capability, investment - environments etc. We should focus on and resolve them before the coming of knowledge economy.
Keywords:OLM  venture capital  ICP
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