| “宁夏红“持续竞争优势对策论 |
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| 引用本文： | 杨旭东.“宁夏红“持续竞争优势对策论[J].宁夏党校学报,2004,6(1):64-67. |
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| 作者姓名： | 杨旭东 |
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| 作者单位： | 中共宁夏回族自治区委党校,经济学教研部,宁夏,银川,750021 |
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| 摘 要： | "宁夏红"已以自己独特的品牌声誉、顾客基数、人力资源和专利技术等稀有资源和能力获得了竞争优势.而要继续保持这一优势,还必须在此基础上以额外的方式和力量建立限制竞争优势被模仿或被削弱的经济力量即隔绝机制.
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| 关 键 词： | 宁夏红 持续竞争优势 隔绝机制 |
| 文章编号： | 1008-2921(2004)01-0064-04 |
| 修稿时间： | 2003年11月18 |
On the Countermeasures that Ensure the Lasting Superior Position of "Ningxia Hong" in Competitions |
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| YANG Xu-dong.On the Countermeasures that Ensure the Lasting Superior Position of "Ningxia Hong" in Competitions[J].Journal of Ningxia Communist Party Institute,2004,6(1):64-67. |
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| Authors: | YANG Xu-dong |
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| Abstract: | Ningxia Hong" enjoys a superior position in competitions because of its specific brand and good fame, its large base figure of customers, its human resources and its patent technology. To keep on enjoying this superior position , the enterprise has to establish the economic power that prevents other enterprises from imitating or weakening its superior position in the competitions in an additional method or with extra power, this is known as the "isolation mechanism". |
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| Keywords: | Ningxia Hong" the lasting superior position the isolation mechanism |
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