| Abstract: | The bases of electoral choice vary. Citizens differ in their ability to reason and make up their minds in different ways. Hong Kong appears to be the most likely case for the idea of cognitive mobilization, because of the the absence of socio-economic mobilization, the paucity of political mobilization, the novelty of partisanship, the high level of education, and the prosperous and easily accessible mass media. Findings on the legislative election in 1998, however, show that partisan attachment remains a powerful factor in electoral choice. Still, political information is more important as it broadens the basis of electoral choice. Specifically, the less-informed voters voted for the Democratic Party (DP) solely on the basis of partisan attachment. In comparison, the vote of the better-informed voters was broadly based, with evaluative factors overtaking partisanship in importance. This paper provides a contribution to the understanding of constrained elections in a partial democracy. |
