| 小型企业市场创新战略浅析 |
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| 引用本文： | 肖振,王国顺.小型企业市场创新战略浅析[J].长沙民政职业技术学院学报,2004,11(3):37-39. |
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| 作者姓名： | 肖振 王国顺 |
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| 作者单位： | 中南大学商学院,湖南,长沙,410083 |
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| 摘 要： | 小型生产企业面对众多强大的竞争对手，面对已被瓜分的市场，举步维艰，生存面临严重挑战。如何摆脱这种困难局面?只有实行市场创新。
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| 关 键 词： | 小企业 市场创新 顾客需求 差异化战略 |
| 文章编号： | 1671-5136(2004)03-0037-03 |
| 修稿时间： | 2004年7月20日 |
Analysis of the Small Enterprise's Market Innovation Strategy |
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| XIAO Zhen,WANG Guo-shun.Analysis of the Small Enterprise''''s Market Innovation Strategy[J].Journal of Changsha Social Work College,2004,11(3):37-39. |
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| Authors: | XIAO Zhen WANG Guo-shun |
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| Abstract: | The struggle for a small enterprise's existence is very hard when it is in the face of a numerous big competitors and the carved market. Only by carrying out market innovation can help a small enterprise extricate itself from the predicament. |
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| Keywords: | small enterprise market innovation customer demand strategy of diversity |
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