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Explaining success in South Asian rural development: The importance of routine
Authors:R C Mascarenhas
Abstract:The article compares the Training and Visit System of Agricultural Extension in India with the Anand-type dairy cooperatives (India) and the Grameen Bank (Bangladesh) to explain the reasons for their success. In attempting an explanation of such microsuccess in an environment of macrofailure, the article lays emphasis on tailoring the programmes to the needs and social capabilities of the rural people. The services offered are perfected to a routine, thus encouraging the recipients of the services to respond on a regular and systematic basis. The recipients of these programmes see success in terms of increased benefits, greater participation and ultimately increased incomes. Their success has led to their widespread adoption elsewhere in the Third World.
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