ENTRY, PRODUCT LINE EXPANSION, AND PREDATION

In the Tourist-Caronte case in Italy, the incumbent, Tourist-Caronte,reacted to entry by entrant Diano by starting to supply a "damagedgood" in the sense theorized by Deneckere and McAfee in 1996.We argue that in principle this strategy can be predatory, butit can also be an innocent response to entry. Specifically,the strategy of damaging the good leads to fiercer competitionin the low segment of the market, which reduces the rents thatthe incumbent earns in the high segment, but may allow the incumbentto steal some of the entrant's rents. If this business stealingeffect in the low segment of the market is sufficiently strong,the incumbent may find it profitable to expand its product lineafter entry, even if it does not have any predatory intent.We discuss the welfare effects of this strategy, and we contrastit with predation.