让评论飞——浅析弹幕视频的传播新特点

"为了满足受众对信息交流的需求,网络视频传播的功能也越来越丰富,近年来一种新型的视频交流方式——弹幕也开始迈上主流社交平台。弹幕视频具有信息反馈的即时性与瞬时性、信息表达的多样性和内容的碎片化的特征,其对传统的传播模式带来的创新,主要体现在反馈渠道和受众对内容的二次创作中,并且弹幕视频的传播也为受众构建了一个新的公共话语空间。弹幕作为新型的视频传播形式,一路高歌猛进,但在其发展过程中也频频爆出版权纠纷事件,如何提高受众的观感体验,是未来小众视频网站亟需解决的难题。

Let the Comment Fly---On the New Features of the Barrage of Video Communication

In order to meet the audience's demand on information exchange, network video transmission function is getting rich. In recent years, barrage, a new type of video communication, began to step on mainstream social networking platform. The barrage of video has the characteristics of instant and instantaneous information feedback, expression diversity and content fragmentation. It brings creativity to the traditional mode of transmission mainly reflected in the feedback channel and the second edition from the audience. The spread of the barrage of video also constructs a new public discourse space for the audience. Barrage, as new video communication form, is advancing triumphantly all the way, but disputes over copyrights problems frequently occur in the development process. How to improve the audience's perception experience is a problem that future niche video websites need to solve.