The restructuring process in central and Eastern Europe: Business strategies for EC companies |
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| Authors: | Doris Hildebrand |
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| Institution: | Assistant Professor of Marketing and International Management , University of Limburg , Netherlands |
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| Abstract: | The completion of the EC Single Market and the opening of Central and Eastern Europe constitute major changes in the European business environment which challenge companies to develop new business strategies. The Single Market will be one marketplace, but Central and Eastern Europe has to be treated completely differently, in some respects on a country‐by‐country basis. Based on personal interviews with Eastern European business people, this article describes and analyses the opportunities for EC companies. On the basis of this analysis a business strategy for Central and Eastern Europe is outlined. |
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