| 我国连锁超市核心竞争力的构建研究 |
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| 引用本文： | 李东雷. 我国连锁超市核心竞争力的构建研究[J]. 宁夏党校学报, 2006, 8(5): 39-41 |
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| 作者姓名： | 李东雷 |
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| 作者单位： | 江阴职业技术学院,管理系,江苏,江阴,214431 |
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| 摘 要： | 我国连锁超市在外资零售企业大量进入中国市场的情况下,需要学习和借鉴国外连锁超市先进的管理经营经验,从供应链整合和管理出发,通过开发自有品牌来提升连锁超市形象,加强超市的企业文化建设,逐步挖掘我国连锁超市的核心竞争能力。
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| 关 键 词： | 连锁超市 核心竞争力 供应链整合 |
| 文章编号： | 1008-2921(2006)04-0039-03 |
| 修稿时间： | 2006-08-15 |
Study on the Construction of Key Competitive Force of China's Chain Supermarkets |
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| LI Dong-lei. Study on the Construction of Key Competitive Force of China's Chain Supermarkets[J]. Journal of Ningxia Communist Party Institute, 2006, 8(5): 39-41 |
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| Authors: | LI Dong-lei |
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| Abstract: | With a great deal of foreign capital retailers entering into china's markets,china's chain supermarkets should learn and draw advanced operating experience from foreign chain supermarkets.They also should begin with the integration of supply chain and management and promote their prestige through developing their own brands so as to strengthen their cultural construction and tap their key competitive capability. |
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| Keywords: | chain supermarket key competitive force integration of supply chain |
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