习近平新时代党的形象观论析

政党的形象是政党内在气质的外显自溢和执政施策的全面展示,内蕴于政党文化之中,体现了政党的软实力和魅力,是政党执政的无形资源。党的十八大以来,习近平在治国理政过程中特别重视党的建设包括党的形象建设,他的有关论述和实践方略既坚持了马克思主义的基本立场,又注入了中国特色和时代特色,具有理论性、系统性和创新性,是习近平新时代中国特色社会主义思想的重要内容。习近平党的形象观,围绕着新时代构建什么样的党的形象、怎样建设新时代党的形象这个主线,回答了如何认识党的形象、为何重视党的形象、党的形象何以生成和如何建设党的形象等重大理论课题。在形成依据上,有着深厚的理论根基、迫切的现实要求和强烈的时代呼唤;在核心内容上,从马克思主义政党形象、伟大使命担当形象、坚持立党为公执政为民形象、建设新的伟大工程形象、负责任国际形象五个方面铺陈展示;在建设进路上,主要从六大建设、两型媒体、三类人群、三位一体、两个面向五个维度进行勾勒与探索,对于新时代党的形象建设有着重大的理论意义与实践价值。

Analysis of Xi Jinping's View of Party Image in the New Era

The image of a political party is a comprehensive manifestation of the party’s inherent temperament and policies. It is embedded in the party culture,embodies the party’ s soft power and charm,and is an intangible resource for party governance. Since the 18 th CPC national congress,Xi Jinping has paid special attention to Party building,including the Party’s image building. His relevant remarks and practical strategies not only adhere to the basic position of Marxism,but also inject Chinese characteristics in keeping up with the times. These theoretic,systematic and innovative remarks are important contents of Xi Jinping thoughts on socialism with Chinese characteristics for a new era. Xi Jinping’s view on Party image focuses on the main lines of what kind of Party image to build and how to build the Party’s image and provides answers to the major questions of how to understand the Party’ s image,why the Party’s image is valued,how the Party’s image is generated and how to build the Party’s image. It has a deep theoretical foundation,urgent practical requirements and a strong call for the times,and includes five images: the Marxist Party,great mission undertaker,servant of the public,great project constructor and responsible international role. It is mainly outlined and explored from the six major constructions,two types of media,three types of people,the trinity,and two dimensions,which is of great theoretical significance and practical value.