黄河三角洲广告产业园发展问题研究

东营市要实现"两个率先"的发展目标,必须着力转变发展方式,优化产业结构,而广告产业成为适逢其时的突破口和必然选择。东营市广告产业处于起步阶段,黄河三角洲广告产业园成为推动其发展的重要载体和平台。要坚持高标准、高起点规划,要立足于东营市的区域文化特色,展示东营市特有的文化底蕴,使黄河三角洲广告产业园成为带动东营市广告产业发展的龙头。

The Research on Advertising Industry Park Development Problems in the Yellow River Delta

To achieve the ＂two first＂ development goals,Dongying must focus on the transformation of the development mode,and optimize the industrial structure.The advertising industry has become the inevitable choice and appropriate breakthrough.Dongying advertising industry is still in the initial stage,the delta of the Yellow River Advertising Industry Park can act as an important carrier and platform to promote its development.To build it the leading drive in the development of advertising industry in the Yellow River Delta,high standard,high starting point planning must be emphasized and the regional cultural characteristics must be demonstrated.