省域文化品牌建设的思路与对策——以山东为例

本文在分析省域文化品牌的内涵及建设意义的基础上,以山东为例,提出以下建设省域文化品牌的思路对策:分析自身文化资源,确立文化品牌打造的重点;研究确定本省文化品牌的整体定位;重点打造本省优势文化产业品牌;多措并举做大本省文化企业品牌;持续开展文化品牌宣传促销活动;实施省域文化品牌走出去战略;高度重视本省文化人才队伍建设.

On Brand Construction of Provincial Culture

Based on analyzing the meaning of provincially cultural brand and the significance of constructing provincially cultural brand,this paper,taking Shandong province as an example,raises a few countermeasures of constructing provincially cultural brand.These countermeasures include:analyzing their own cultural resources and determining the emphasis of constructing cultural brand;studying to determine the integrated orientation of provincially cultural brand;forming a famous provincially cultural brand;making c...