| The Chinese Puzzle of Low Profit Tea |
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| 摘 要： | There are too many tea varieties, factories, and styles of packaging and too few registered trademarks and known domestic and international brands. No brand name means no market, let alone reputation or consumer loyalty. Beneath the superficially prosperous Chinese tea industry there lurks a nagging insecurity over its dearth of brand names.
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| 关 键 词： | 中国 茶叶产业 经济效益 经营机制 |
The Chinese Puzzle of Low Profit Tea |
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| LUOYUANJUN. The Chinese Puzzle of Low Profit Tea[J]. China Today, 2004, 53(8): 51-53 |
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| Authors: | LUOYUANJUN |
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| Abstract: | There are too many tea varieties, factories, and styles of packaging and too few registered trademarks and known domestic and international brands. No brand name means no market, let alone reputation or consumer loyalty. Beneath the superficially prosperous Chinese tea industry there lurks a nagging insecurity over its dearth of brand names. |
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