| Abstract: | The introduction of the Euro in cash currency on 1 January 2002 has been one of the most important steps towards European integration since the foundation of the European Union. In Germany public opinion vacillated between rejection and approval. Did the media coverage play any role in the forming of this public opinion? How often and with what bias did television newscasts report on the Euro? To answer these questions, systematic content analyses of television newscasts will be compared with representative opinion polls on the aggregate level. On the individual level, the influence of media use on attitudes towards the Euro will be evaluated by means of a cross-section survey. Up to 2001, public opinion was a reflection of the Euro/US dollar exchange rate. Since then it has coincided rather with media coverage. The individual views regarding the Euro are, however, best explained by general attitudes towards European integration. |
